JAT Holdings PLC, through its JAT Paints business vertical, announced the launch of Hydro+, a next-generation waterproofing paint powered by revolutionary UV-cross-linking Acrylic-PUD Technology. Building on its track record of innovation in the emulsion category, JAT sets a new benchmark in exterior protection for Sri Lankan homes and buildings.
Purpose-built for superior durability in tropical climates, Hydro+ forms an advanced protective barrier that safeguards surfaces from the harshest environmental elements – including intense sun exposure, heavy rainfall, humidity, algae, and fungus. Its flexible film technology bridges hairline cracks to prevent water seepage, while its dirt pickup resistance ensures walls remain cleaner for longer.
“Hydro+ is not just another paint – it’s a high-performance waterproofing solution that combines advanced science with our deep understanding of local conditions,” said Dilshan Rodrigo, Director Marketing, JAT Holdings PLC. “With Sri Lanka’s weather becoming increasingly unpredictable, Hydro+ provides homeowners and builders with lasting protection and peace of mind.”
Hydro+ joins JAT’s expanding portfolio of innovative, sustainable solutions for the construction and home improvement sector, underscoring the company’s commitment to delivering world-class technology with local relevance.
